Privacy Policy

Privacy Policy

Jennifer Empey is committed to providing quality services and protecting your privacy. This policy explains our ongoing obligations to you and how I manage your personal information.

I follow the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). These principles guide how I collect, use, disclose, store, secure, and dispose of personal information.

You can read more about the APPs at aoic.gov.au

What is Personal Information, and Why Do I Collect It?

Personal information is information or an opinion that identifies an individual, or that could reasonably identify them. Examples include names, addresses, email addresses, and phone numbers. I also recognise that personal information may include behavioural data, inferred data, and other information collected through digital tools such as analytics and cookies, where that data could be linked back to an individual.

I handle all personal information with care and transparency, including information collected through cookies and analytics tools.

I may collect personal information in various ways, including:

• Directly from you (through interviews, correspondence, phone, or email)
• Through our website https://jenniferempey.com
• From publicly available sources such as the media and publications
• From cookies and analytics tools
• From trusted third parties

I collect personal information primarily to provide our services, share information with clients, and communicate about our offerings. I only collect information that is necessary and proportionate for the purpose stated, and I will not collect more than is reasonably needed. I may also use personal information for closely related secondary purposes that you would reasonably expect.

When you subscribe to our email list, you will receive a confirmation email asking you to verify your subscription. Your subscription will only be activated once you click to confirm. This double opt-in process ensures your consent is clear and recorded. Upon confirmation, you will receive your requested content. You can unsubscribe from our mailing or marketing lists at any time by clicking the unsubscribe link in any email or by contacting us in writing. I will action all unsubscribe requests promptly.

Our email service provider also uses basic engagement data (such as whether an email was opened or clicked) to deliver email sequences you have subscribed to. This helps ensure you receive the correct follow‑up emails. This does not involve AI or automated decision-making that affects your rights or personal circumstances.

Whenever I collect personal information, I will explain why it is being collected and how I plan to use it, where appropriate.

Sensitive Information

Sensitive information is defined in the Privacy Act to include details such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union or professional memberships, criminal records, or health information.

I will only use sensitive information:

• For the primary purpose for which it was obtained
• For a directly related secondary purpose
• With your consent, or where required or authorised by law

Third Parties

Where reasonable and practicable, I collect personal information directly from you. In some circumstances, information may be provided to us by trusted third parties. When this occurs, I take reasonable steps to ensure you are aware of the information shared.

The third parties I currently use include:

• SendFox: to store personal information so I can contact you by email.
• WordPress: to provide and host our website.
• Akismet: to help prevent spam in comments.
• Google & Bing Analytics: for anonymous, aggregate website usage data, helping us improve our products and services.
• Payhip, Gumroad, Etsy, or similar platforms: third-party platforms used to sell and deliver digital products and process payment and order information on our behalf.
• Google Drive, Backblaze, Dropbox, or similar platforms: third-party platforms used to deliver digital products.
• Cookies: used to enhance your browsing experience and help us provide our products and services.

Please refer to the privacy policies of these providers for more details on how they handle your information.

This website may link to third‑party platforms such as Etsy, Payhip, or Gumroad. If you choose to make a purchase on one of these platforms, any personal information you provide is collected directly by that platform and is governed by its own privacy policy. This website does not receive or store your payment information or account details from those platforms.

If you request free digital content, your email address is collected for the purpose of delivering the requested item. Free downloads may be provided via email and may link to external file‑hosting services such as Google Drive, Backblaze, Dropbox, or similar platforms. These services may process data according to their own privacy policies.

This website is not responsible for the privacy practices of any third‑party platform or service. You are encouraged to review the privacy policies of any external service you choose to use.

Disclosure of Personal Information

Your personal information may be disclosed in limited circumstances, including:

• To trusted third parties, where you have given consent; and
• Where required or authorised by law.

Security of Personal Information

I store personal information in a way that reasonably protects it from misuse, loss, and unauthorised access, modification, or disclosure.

I take reasonable steps to protect personal information from misuse, loss, and unauthorised access, including appropriate technical and organisational measures.

When your personal information is no longer needed for the purpose for which it was collected, I will take reasonable steps to destroy or permanently de‑identify it.

Some personal information may be retained in client records, which are kept for a minimum of seven years as required.

Access to your Personal Information

The personal information I hold is limited to:

• Email addresses are provided when individuals sign up to receive updates.
• Email addresses are attached to comments left on the site.

You may request access to the personal information I hold about you and ask us to update or correct it (subject to certain exceptions). To make a request, please contact us in writing.

I do not charge a fee for access requests, though an administrative fee may apply if you require a copy of your information. For security, I may ask for identification before releasing personal information.

Data Management

• If you unsubscribe from emails, your address will be removed from our list.
• I also periodically clean our mailing list to remove inactive addresses (for example, if emails are not opened or clicked after a certain period). This helps maintain deliverability and prevents spam rating issues.
• Comment emails are retained only as part of the comment record.

Maintaining the Quality of your Personal Information

I aim to ensure that your personal information is accurate, complete, and up‑to‑date. If you believe the information I hold is incorrect or outdated, please let us know as soon as possible so I can update our records.

Your Rights

All individuals whose personal information I hold have the right to access that information and request corrections. If you are a resident of the European Union, you have additional rights under the GDPR as set out below.

• Access the personal information I hold about you
• Request that your information be corrected, updated, or deleted

To exercise these rights, please contact us using the details below.

EU residents: I process your information to fulfill contracts or to pursue legitimate business interests. Please note that your information may be transferred outside of Europe, including to Australia, Canada, and the United States. I take reasonable steps to ensure any overseas recipients handle your information in accordance with the Australian Privacy Principles.

Data Retention

If you place an order through our site, I will retain your order information for our records unless and until you ask us to delete it.

Policy Updates

This Privacy Policy may be updated from time to time. The latest version will always be available on our website.

I follow the Australian Privacy Principles and keep this policy up to date as privacy laws evolve. If future changes to Australian privacy legislation affect how I collect or use personal information, I will update this page.

Complaints and Enquiries

If you have any questions or concerns about how your personal information is handled, please contact me using the details below. If you feel your concern has not been resolved, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

📧 jennifer@jenniferempey.com

Automated Decision-Making

Some tools used on this site, such as Google Analytics and spam filtering services, use automated processes to understand how the site is used and to prevent spam. These tools do not make decisions that affect your rights or personal circumstances, and I do not use automated systems to profile or make decisions about individuals.

If our use of automated tools changes in the future, this section will be updated.

Related Policies

Please also read our Terms and Conditions and Disclaimer (links available below).

[Updated July 2026]